Tuesday, 20 October 2009

Logo design using negative space


American Institute of Architects Centre

A.G. Low Construction logo

Brand Union

Egg and Spoon

As we just finished our 'Real Life' brief, I've decided to reflect on a bit of logo design where negative space has been used as a feature of design. There is something about the use of negative space that I love in logo design, it gives it that "extra something", an essence of cleverness and another interesting way to communicate

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